Pure Water, chemically H2O, is more synonymous with Hard2Obtain these days.
$7.99 read the label on the 8oz (250ml) bottle of "Spring Water", eight dollars?! Rs.360 ?! Stunned as I was, after a quick calculation of frugality versus thirst versus health, I opened the bottled and gulped it down in seconds. It was only then that I gave the situation a little more thought as I sat down in the hotel room overlooking the Hudson, on one of our overnight trips to New York City last year. Of course, the price we paid was partly owing to inadequate planning on our part, but hey, who knew that we would have to spend four times the cost of a crate of a dozen bottles on just one.
School taught us that water is one of most easily available, naturally-occurring commodities on our planet. Seventy-one percent of the Earth's surface is covered by water and it is sometimes also called "the water planet". So, how and when did we become slaves to these water purification and bottling systems?
Just a few years ago people would have scorned at the thought of paying money for drinking water. Yet today, most homes have some form of water purification system for drinking purposes. Our intrinsic concern for health forces us to make a choice, a choice which is safe and healthy, for us and for our family.
Our efforts to tactfully avoid water-borne illnesses lead us to trust labels which say "pure distilled water". Misleading labels and deceptive marketing strategies lure consumers into believing that bottled water is safer than tap water... which is true in most cases. However, there have been cases where bottled water has been unfit for drinking and has lead to an outbreak.
Nevertheless, water is the way to go, essential for human existence. Drinking water has numerous benefits, from digestion and metabolism to body cooling and even weight loss. After all, it is recommended that we drink eight to ten glasses of water a day for optimal health.
Wait a minute... if water is so polluted today... what about air ???
If we take a sneak peak into the future...
Do you think we will be installing oxygen filters into our homes?
Carrying air purifiers and oxygen masks in our backpacks?
Or buying O2 tanks when we go on our vacations?
Tuesday, February 20, 2007
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4 comments:
Scary thought but not impossible!
..noting down some thoughts while skimming this post...
Water, and I mean potable water, will soon become less easy to obtain....especially, in highly dense countries like India and China and highly dense cities of the world.
This is one of the reasons why long term investors are looking at water projects. This is not from an investment perspective but a long foresight perspective for a social cause. For instance, last time I searched for Rakesh Jhunjhunwala, his assistant had put out an ad for a project manager for some special water related projects with an undisclosed budgets. This was meant for some set of rural areas where they plan to invest in a pilot project.
just breezed over some of the blogs ..hey ur writting nice stuff....h2o and valentines were gud1...keep writting.... H2O k rates sunn kar soch raha hun US avu ya nahi :-P
Keep writting ,keep smiling
@Manik: Thanks for the input. I looked up Rakesh Jhunjhunwala and found this article http://members.forbes.com/global/2006/0522/018.html about road and water projects. Interesting work, especially with the bureaucracy and corruption all around.
@Vikas: Always carry a bottle of water with you ;)
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